Vacancy for Research Executive at Fan Milk Plc

Fan Milk Plc is a leading manufacturer and marketer of healthy, nutritious and safe frozen dairy and non-frozen dairy food products with distribution channels across the length and breadth of Nigeria. Fan Milk Nigeria is a well established and fast growing food processing industry offering wide range of products.Job Title: Research ExecutiveJob PurposeProduct and brand identity becomes increasingly important for any company in today’s competitive marketplace. Like many other FMCG companies, Fan Milk is increasingly concerned with creating a lasting impression among its existing and future consumers.Fan Milk has been serving the Nigerian market with high quality products at affordable prices for more than 50 years. There is a need to revive and re-launch company’s existing products and brand as a whole.The key objective is to improve product sales and gain market share. The intention is to achieve this by making sure that the organisation’s activations and marketing activities send out a desired message.The purpose of this role is to implement brand strategy, Innovation and new product development, create social media awareness and increase digital marketing and enhance traditional media awareness.Principal Accountabilities (IPE Factors: Impact & Innovation)Developing Insights and understanding the Market and Marketing DynamicsAnalysis of product strengths and weakness vis-a-vis competitionStrong data analytics of current market trends, market surveys and volume share, pricing and share in shop data.Tracking studies of Dairy products and beverages in FMCGsWrite proposals, provide decision support and reliable research recommendation and appropriate research methodologyConduct project briefings, in charge of price tracking, data collection and reporting research findings which include product testing and internal focus groupsDrive Innovation, Renovation and new product development /launch processesDeveloping & implement the Trade and Consumer promotion plans and strategies to drive brand growthDevelopment of advertising concepts and briefs, and implementing new mediums to increase awarenessE-marketing - manage Fan Milk’s social media profiles and presence, including Facebook, Twitter, Instagram, Google+ and additional channels that may be deemed relevantWork/Business Contacts and Authority (IPE Factor: Communication)Fan Milk Management: Liaise with other Fan Milk Executives and senior managers as required.Customers: Ad Hoc meetings with all relevant customers, Agents, Franchise takers, Distributors, etc.Sales Team: Liaise with Sales team in implementing common business planFinance team: Liaise with finance to drive optimal P&L result.Supply Chain & Production Team: Liaise with supply chain, including procurement, and Production team to implement Marketing support requirements and demand planning.Customers: Structured and Ad Hoc meetings with relevant customers.Relevant agencies and authorities.

Apply at https://ngcareers.com/job/2016-08/vacancy-for-research-executive-at-fan-milk-plc-920/