TuneAfrique is a digital music distributor with a team of passionate and experienced music enthusiasts. Wherever the next innovation in online music distribution is, we'll find it and make it easier for your to get your music out there, heard and sold as soon as possible. Job Title: Digital Marketing Executive RESPONSIBILITIESConventional MarketingImplementing marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.Tracking product line sales and costs by analyzing and entering sales, expense, and new business data.Keeping promotional materials ready by coordinating requirements with graphics departmentSupporting sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.Researcching competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.Planning meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; oordinating mailing lists.Monitoring budgets by comparing and analyzing actual results with plans and forecastsUpdating databases and using a customer relationship management (CRM) system Digital MarketingAnalyzing market research and putting plans in place for promotions, competitions and other various creative marketing techniques based on the research results.Creating ideas, planning and executing online marketing projects and campaigns (videos, GIF, writeups, audio, webcasts, webinars, podcasts, advert banners etc.) and distributing them in various media and social platforms, as well as measuring its impact and effectiveness.Reviewing and actively managing website and other online assets and sourcesPromoting employer’s products and/or services in the digital space.Using and researching the internet and new media to reach new customers, generate leads and retain existing customers.Identifying new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.Executing Social Media efforts and striving to improve the results in terms of likes, shares, tweets, etc.Managing the team in line with creating, executing and tracking all digital marketing campaigns.Ensuring all marketing and creative ideas meet company quality standards.Ensuring that all marketing related information is relayed to the company in time.Managing internal and external campaigns on social media. OTHER RESPONSIBILITIESOverseeing the administration and maintenance of the team.Overseeing the day to day operations of each team member and monitoring deliverables.Ensuring that all timelines are met by team members.Developing standard operating manual and training manuals to be used by the teamMonitoring. performance of the marketing team as well as all marketing plansHaving weekly meetings with team members to deliberate on ideas and share information that would improve work performance.Prepares marketing reports by collecting, analyzing, and summarizing sales dataCompleting other duties as directed or assigned by the Engineering Team Lead or Managing Director.