Terragon Limited is recruiting Head Marketing & Corporate Communications

Terragon Limited, an Integrated New Media and Mobile Content company based in Lagos, Nigeria with presence in Ghana, Kenya, India, UK and Mauritius currently seeks to employ a: Digital Media Executive. The Group prides itself as a new media business focused on Africa. It has built a strong competence across the new media ecosystem comprising mobile, online and content.Job Title: Head, Marketing & Corporate CommunicationsOverall Purpose of the RoleThe Head of Marketing at Terragon Group focuses on increasing customer acquisition, retention and loyalty, while building a leading corporate brand.The individual will be responsible for developing and driving the overall group marketing strategy ensuring creative execution.The position will require a tight interaction with Commercial, Business Development and Products.ScopeThe Head of Marketing oversees the following:Corporate Marketing: Communications, Content Marketing, Branding & Design, Social & Digital MarketingSegment Marketing: Marketing strategies for the three different businesses that make up the GroupProduct MarketingCommunity RelationsRegional Marketing: Nigeria, Ghana, Kenya, South AfricaInternational CommunicationsResearch MarketingDuties and ResponsibilitiesOversee the development and implementation of the Company’s overall brand, marketing and communications planCollaborate with the senior leadership team, business and product heads to articulate the marketing strategy. This process will involve rigorous prioritization and planning to ensure that the Marketing team provides adequate support to all other teams within the businessCreate and execute a broad marketing strategy for Terragon Group, and be responsible for understanding the business model, the company’s services, products and solutions, and positioning them favourably before target audience marketsLead the Corporate Marketing team (Communications, Content, Branding & Design, Events and Online) to create compelling narratives about Terragon Group and present the company in unique ways.Develop and oversee budget and resource managementCreate a focused event participation strategy for sponsored and corporate events that will help Terragon Group reach its target audienceCreate innovate marketing campaigns for the company’s business segmentsBe an expert in digital marketing strategies that drive awareness and create leadsWill be data driven and will work with the Research team and guide them on internal and market research, and create a strategy for how to best disseminate Research insights through various communication channels

Apply at https://ngcareers.com/job/2016-08/terragon-limited-is-recruiting-head-marketing-corporate-communications-306/