Sponge Limited Recruitment: Digital Strategist/Planner

Sponge Limited, is a leading Mobile-First full service digital marketing agency that delivers outstanding mobile and digital campaigns for some of the biggest brands across Africa.We are recruiting to fill the position below:Job Title: Digital Strategist/PlannerSUMMARYStrategists/Planners are the voice of the consumer within the agency. They work with agency account and creative teams to produce strategies that are effective and targeted to the right audience.RESPONSIBILITIES:Consumer InsightAn excellent strategy requires excellent research. It will be your responsibility to know our clients’ consumers better than they do; combine market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers. You are required to love data…and understand how to use this to make decisions.StrategyThis involves targeting the right audience, as well as setting the tone and message of the campaign. Occasionally, you may meet clients to share research findings and review them in the context of the client’s marketing objectives. You may also help account managers prepare a detailed campaign brief for the creative and media planning teams, and review the creative and media proposals to ensure that they are aligned to the overall strategy.Consumer InteractionThe purpose of all our activities is to elicit a positive response from consumers which in turn would lead to a return on investment for our clients. It would be your responsibility to understand and utilize various digital tools to engage with consumers, and build relationships that lead to brand love.MediaWhile you will be part of the Planning team, it is your responsibility to learn about media planning, trafficking, implementation, deployment, and reporting of client campaigns. Where required, you will provide support in these areas.Industry KnowledgeKeep abreast of industry trends, technologies, relationships and opportunities.Commercially AstuteBeyond great thinkers, it is important that members of the Planning team have a keen interest in business and an understanding of the wider environment in which our organization operates: our customers, competitors and suppliers. You need to be aware of how our business generates revenue and your contribution to this.Typical KnowledgeWell-developed knowledge of planning principles, methodology and practicesIn-depth knowledge of one or more planning specializations;  such as consumer research, consumer strategy, consumer engagement or product developmentKnowledge of effective writing techniquesStatistical or algebraic knowledge and ability to apply such knowledge in practical situations

Apply at https://ngcareers.com/job/2017-01/sponge-limited-recruitment-digital-strategist-planner-29/