Specialist, Product Marketing at Etisalat Nigeria

Etisalat's vision is a world where people's reach is not limited by matter or distance; a world where people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel.We are recruiting to fill the position below:Job Title: Specialist, Product MarketingLocation: Lagos                Job Summary        Reporting to the Manager, Product Marketing, you will be measuring and optimizing customer acquisition costs, carrying out customer analytics by analysing large sets of acquisition, engagement, and monetization data, conducting experiments and building predictive models.You will be working closely with the Product Marketing, Brands & Experience, Business Intelligence and Customer Value Management teams, helping to drive data-driven decision making, connecting analytics insights to other parts of the Digital business.Ideally, you would be someone who is adept at both thinking strategically about difficult business problems and using cutting edge data analytics techniques.You should have a track record of translating complex quantitative data into actionable insights and have communication skills to engage and influence both technical and non-technical audience all while having a strong passion for Digital and VAS services.Principal FunctionsWork with key stakeholders to evaluate ROI for marketing strategies, promotions and other initiativesDevelop and analyze experiments to increase acquisition and engagement, through alternative marketing channels and programsInfluence business decisions and marketing strategies through fact-based data-driven insights and analysis; be a key agent of change for the digital business strategy and marketing optimizationTake the lead in finding new opportunities to explore data to improve the consumer experience, improve the acquisition strategy, drive incremental revenue and/or reduce costsPerform strategic analysis using all available sources of information (internal consumer data, consumer insights, research data, industry sources), to support the decision-making process and strategic directionWork closely with other Analytics teams (CVM, BI) to define segmentation groupings and life-time value metrics, and build propensity models that predict churn, engagement, and other user behavioursAct as go-to expert for quantitative analysis methodology and implementation and applicationWork with other members of the digital media team such as the product managers and content & partnership team to understand the product features and content and use this to shape the customer propositionPrepare/compile agreed periodic activity and performance reports for the attention of the Manager, Product Marketing.Perform any other duties as assigned by Manager, Product Marketing. 

Apply at https://ngcareers.com/job/2016-11/specialist-product-marketing-at-etisalat-nigeria-841/