Social Media Officer at Springboard for Health Communication

Springboard for Health Communication, is recruiting suitably qualified candidates, for a non-governmental organization, to fill the positions below:Job Title: Social Media OfficerRef. Code: SMO01Location: AbujEmployment Type: Full TimePurposeTo administer the organisation’s social media marketing and advertising.Job ProfileDeliberate planning and goal setting evolving from a coherent social media strategy. Development of brand awareness and online reputation as well as content management in consultation with program team. Search engine optimization (SEO) and generation of inbound trafficAccountabilitiesManage social media marketing campaigns and day-to-day activities including:Develop an overarching social media strategy which aligns with organization’s strategic direction and project activitiesDevelop relevant content topics to reach the organization’s target customers.Create visual content from savvy designs using infographics, photos and data in a unique and compelling way that presents the insights. Some of these tasks will include a strategy for web development and making the online interfaces user friendly and appealingCreate, curate, and manage all published content (images, video and written).Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.Conduct online advocacy and open a stream for cross-promotions especially across projects and events.Develop and expand community and/or influencer outreach efforts.Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Instagram, Blog, etc.).Design, create and manage promotions and Social ad campaigns.Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.Develop and execute a promotion strategy in adherence with requisite approval and embark on deliberate efforts to promote and engage the online communityInterface with media team on conventional news promotion and ensure synergy with online eventsAnalyze key metrics and tweak strategy as needed.Compile reports for management showing results (ROI). In consultation with the program team, identify key performance indicators such as audience profile/growth, engagement, content reach, feedback (positive and or negative) etcProvide inputs to Knowledge Management including Corporate Communication component of the organization (development of case studies, success stories, newsletters, contribution to the website, support reply to requests from programme partners, etc.).Liaise frequently with M and E to ensure best practice communication measurements

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