Social Media Intern (With Instagram Proficiency) at Mamalette

Mamalette provides tools and resources that help Nigerian mothers and mothers-to-be connect with others going through similar experiences.Launched in late 2013, Mamalette is the #1 community for Nigerian mothers. We create relevant, rewarding and entertaining content and experiences that people want to engage with and share, hence we are looking for someone who is ambitious, fun, with a keen eye for detail, someone confident and imaginative to come up with unique ideas.We are recruiting to fill the position below:Job Title: Social Media Intern (With Instagram Proficiency)Location: LagosJob DescriptionsThousand of pregnant women and new parents in Nigeria search everyday for maternity and childcare products, services and experts. At Mamalette, we are creating the go to platform for parents for all things related to maternity and childcare in Nigeria. Come, help us build the best discovery platform for parents in Nigeria.We also have a thriving community of pregnant women and parents who come to our platforms to connect, share and learn from each other.We are looking for a Social Media Intern to join our growing team. The ideal applicant will possess strong knowledge of the digital media landscape, including various social media sites.The successful candidate will be responsible for monitoring and posting on social networks, engaging in online forums, participating in online outreach and promotion. Those looking to gain valuable online media experience with an established organization are encouraged to apply.ResponsibilitiesWe are looking for an intern do the following:Planning, executing, measuring and optimizing marketing campaigns across allour Social Media platforms; Facebook, Twitter & InstagramBuilding and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identificationCreating and adapting content for each networkSetting goals based on macro data (like overall reach, leads generated, leads nurtured, customer cases supported) all the way down to micro data (like individual experiments around content positioning.Generating, editing, publishing and sharing daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take actionSetting up and optimizing company pages within each platform to increase the visibility of company’s social contentModerating all user-generated content in line with the moderation policy for each communityCreating monthly editorial calendars and campaign plansContinuously improving by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the informationCollaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actionsDeveloping content calendars on a weekly and monthly basisCreating engaging blog and social media contentProviding support to our marketing team at live and online eventsIdentifying and implementing strategies for leveraging social mediaPromoting our clients/partners on our social media platformsManaging the optimization of content for the most visibility (SEO) and conversionWorking cooperatively with key team members 

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