Social Media Expert at Hamilton Lloyd and Associates

Hamilton Lloyd and Associates - Our client is a start–up healthcare company headquartered in the UK with presence in Nigeria and with immediate expansion plans across Africa; with a focus on the delivery of specialized digital healthcare services across the country.As part of the set-up of the Nigeria office, they are looking to hire young, vibrant and driven candidates to fill the position below: Job Title: Social Media ExpertLocation: LagosJob SummaryThe Social Media Manager will implement the company’s Social Media marketing. Which includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales.He/she shall be responsible for designing and implementing relevant content on all the social media platforms.Job ResponsibilitiesLead social media activities including content development and daily management of Facebook, Twitter and other social media platform accounts, increasing engagement with diverse audiences.Design digital media campaigns aligned with business goals.Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)Lead social listening activities and turn insights into actionable recommendations.Work with multiple team members to recommend, develop, and implement new strategies to achieve organizational objectives.Establish our web presence to boost brand awareness.Maintain a strong online company voice through social media.Liaise with Marketing, Sales and Product development teams to ensure brand consistency.Conceptualize, coordinate, and prepare client-ready content including images and video.In coordination with Creative Services that meet both company and client standards and needs.Suggest and implement direct marketing methods to increase profitabilityBecome an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.Develop a strategy and implement a proactive process for capturing customer online reviews.Monitor online ratings and respond accordingly.Manage end-to-end digital projects.Monitor trends in Social Media tools, applications, channels, design and strategy.Identify threats and opportunities in user generated content surrounding the business; Report notable threats to appropriate management.Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.Analyse, review, and report on effectiveness of campaigns in an effort to maximize results.Monitor ROI and KPIs.Stay up-to-date with digital media developments.

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