Senior Marketing Manager at GE Nigeria

 GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.We are recruiting to fill the position below:Job Title: Senior Marketing ManagerJob Number: 2723053Location: LagosBusiness: GE Oil & GasBusiness Segment: Oil & Gas HeadquartersRole Summary/PurposeThe Senior Marketing Manager demonstrates accountability for functional, business, and broad company objectives. In this role you will integrate and develop processes that meet business needs across the organization, manage complex issues within area of expertise, be involved in long-term planning, and contribute to the overall strategy.Essential ResponsibilitiesUtilizes Gold Standard marketing practices and skills to develop and execute the marketing plan for a GE Oil & Gas in Sub-Saharan Africa. Responsibilities include VOC gathering, Marketing, Blueprint development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for successEmploys market research, industry trend analysis, market share and competitive analysis, country assessments, in determining and developing commercial strategy for a product portfolio in SSA regionDrive adoption of regional marketing strategy with global product and business teams.Evaluate and make recommendations to the leadership on disruptive technologies, new trends, and other events.Promote and support innovation efforts including the incubation and commercialization of new technologies and business models, and explore new segments and customers.Drive functional tools and/or processes for segmentation, value proposition development, and Voice of Customer activities. Support programs to develop differentiation, targeting and positioning strategies to drive growth and segment penetration. 

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