Senior Broadcast Journalist (Social Media), Yoruba at BBC World Service

The BBC is an international multimedia broadcaster on radio, TV, online and social networks with a weekly global audience of 320 million. As part of an historic and exciting expansion of BBC Africa, the BBC World Service is launching a new Sports weekly TV programme and innovative digital sport content alongside existing African Sport output.We are recruiting to fill the positions below Job Title: Senior Broadcast Journalist (Social Media), YorubaJob Reference: BBC/TP/788768/22139Location: LagosReports to: Editor BBC YourbaDeaprtment: YorubaContextThe BBC World Service is embarking on an exciting journey with unprecedented investment in digital content for Africa and your role will be critical to us in meeting our ambitions.At the BBC, we believe our mission is to inform, educate and connect the audiences from Africa to the rest of the world. BBC Yoruba digital service aims to deliver our journalism in a lively and engaging fashion, with a focus on interactivity and the promotion of content on social media and across all platforms. As one of our senior social media journalists you’ll have a crucial role in leading our engagement with the audience. By joining BBC Yoruba, you’ll be a part of the new team including Pidgin and Igbo, will serve our audiences in Nigeria and West Africa.They will be based in Lagos, working alongside our operation in Abuja from where the BBC currently produces its Hausa service output. There is a strong emphasis on reaching and connecting with young audiences.Role ResponsibilityYou must have demonstrable experience of working on social media platforms, along with excellent editorial experience and strong writing skills.You will lead the day-to-day running of the BBC Yoruba social media platforms.The successful candidate will be helping to grow our audience reach and engagement, as well as referrals to our content across all platforms.You will report line to the BBC Yoruba Editor. You will provide best practice guidance for the team’s social media activity, using feedback from performance data to drive success.The Senior Social Media Journalist’s task is to use social media effectively to spot the news as it breaks, curate and cultivate user generated content, identify viral content, develop and manage onsite communities and offsite social presences, with the aim of maximising reach and awareness.You will ensure that the social offer is engaging, coherent, upholds BBC News’s editorial values and further establishes BBC Yoruba as a ground breaking interactive site especially amongst young audiences.The Ideal CandidateYou will have a successful record of working in an online production environment with demonstrable experience and enthusiasm for social media and interactivity, an excellent knowledge of developments in social media and related areas.You’ll have an eye for a good story, the ability to tell digital stories in Yoruba and English and have video editing skills. It would advantageous if your language skills extended to Igbo, Hausa or Pidgin.You must have strong editorial judgment and a solid understanding of journalistic ethics and libel laws.You will have the ability to create new form/short form content from the development of an idea through to editing and publishing and have experience producing content specifically for social platforms like Facebook and Instagram.You must have a self-learner approach to new technologies and an understanding of their potential is essential.Role ResponsibilitiesTo lead and develop a fresh and innovative creative approach to curating, publishing and editing stories for BBC Yoruba social media platforms.To create content for social- videos, online, gifs, pictures, Facebook lives , instagram Stories, etcTo manage the interactive offer across all social media platforms.To be up to date with the new trends on social media and react accordingly.Test and provide feedback on new social tools. Provide training where necessary.You’ll be working with colleagues in the regional service but you’ll also be expected to produce stories that have global and pan African appealEnsure all content published and commissioned adheres to BBC’s Editorial Guidelines and commitment to the editorial aims of BBC News.You’ll be expected to represent your service and can be called on to share regional knowledge across BBC outlets, including on airContribute to regular service audits with colleagues and stakeholders to review core output

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