Regional Sales Manager

Job TypeFull Time  QualificationBA/BSc/HND   MBA/MSc/MA  Experience5 yearsLocationLagosJob FieldSales / Marketing    Job/Position Summary:The Regional Sales Manager’s primary responsibility is to plan and achieve agreed annual sales for the region through effective execution of brand and trade strategies and proper control of allocated trade spend budgets. This will involve coordinating all sales force activities to ensure that all trade channels are fully supported.In addition to their overall regional responsibilities, they will also form part of a sales management team responsible for generating new ideas and improvements in sales strategies. They will also be responsible for identifying and developing people within their region.Job ScopeJob Holders supervises and coordinate other sales personnel within the region; builds and maintain a sound working relationship with key distributors/customers, overlooks the Area Sales Managers and takes part in regular business reviews, ensuring that trade activities are executed effectively at the regional level to support and achieve the overall business objectives.Job Responsibilities:Develop and implement regional business plans in accordance with trade strategies and marketing objectives.Implement sales strategies, pricing, and credit policies and programs to enhance market presence and competitive performance of company products within a region.Achieves sales plans, achieves sales targets and performance standards aimed at improving market performance within a Region.Coordinates regional sales activities to maximize account salesResponsible for the operational efficiency of respective sales territories in the region, including control and monitoring of overheads and expenditure on a monthly basis.Responsible for overall collection targets and adherence to the credit management policies of the company in the regionAccountable for achievement of distribution targets for respective brands, and effective stock distribution and stock rotation in the regionPlan, supervise and monitor Area Sales Managers so that their targets are achieved.Establishes and maintains excellent relationship with regional Distribution networksBuild and manage business relationships with the appointed DistributorsProvide leadership and coaching to sales teams in the various territories of the region.Monitor market performance on a regular basis and provide constant and speedy feedback on competitor's activitiesMonitor product distribution in support of total logisticsLiaises with warehouse to ensure that sales orders are serviced promptlyGather data on sales performance and market trends on the Company’s products, for input in company sales forecasting 

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