Product Analyst at ipNX Nigeria Limited

ipNX is one of Nigeria’s fastest growing Information and Communications Technology companies. In our business, we connect everything - people, information, and services.We are specialized in network connectivity, and delivery of internet, telephony, television as well as cloud-based software application services to corporate and residential customers.We are recruiting to fill the position below:Job Title: Product Analyst Job ID: 21Location: LagosDepartment: Network Services DivisionReporting to: Product ManagerTravel Frequency: OccasionallyPurpose of the Job (Brief)The Product analysts carry out market research to identify new opportunities for existing products and developing new products ideas.He/she will interview customers to discuss their future product requirements, and they review published research reports to identify gaps in the market that their company could meet.Establishing market requirements provides a framework that enables product development team to prepare design proposals based on fact, rather than guesswork.They analyze their own products and those of competitors, comparing performance and features with current market requirements. Product analysis provides the product team with a benchmark for new product performance.Expected Key Results (Detailed KPIs)Submit/review a product strategy and roadmap for Voice and Wi-Fi.Submit a product review on existing products (FOS, Voice, Wi-Fi, Data services) One per quarter.Key Activities:Work with team to define the product strategy and roadmap by outlining standard procedures for developing, iterating and launching products, and facilitating the development of those products from conception to creation.Develop a survey per Quarter, analyze and share the results of the survey with key stakeholders.Use analytics (website, social media, and company CRM) to gather customer needs.Determine why customers churn by calling and visiting churned customers, checking customer habits and defining customer.Visit events and venues where deployment is made. and report customer feedback(Needs and complaints).Key Activities:Identify existing & latent customer need for enhancement of services; leverage on existing functionalities & enhance it further for extended product life cycle. Determines customers' needs and desires by using industry standard research to obtain market information.Generate, update and submit intelligence report weekly.Attend conferences and events related to product and sector.Key Activities:Perform Market and Competitor Analysis, collate data and generate intelligence report. Regularly update product manager on competitive intelligence report.Develop pricing model quarterly.Submit product price reviews and projection quarterly.Key Activities:Analyse product pricing by utilising market research data; reviewing production and sales costs; anticipating volume; costing special and customised services. Work with the Product team to develop pricing models for products.Hold product training and briefs for sales staff quarterly.Propose a sales incentive and promotion scheme that will drive an increase in sales.Key Activities:Assist team in handling presentations and training for the sales force quarterly on product information or updates at sales meetings or conference. Identify more efficient product processes & revenue leakages.Develop product communication plan/strategy and share with Line Manager and other stakeholders.Key Activities:Provide source data for product line communications by defining product marketing communication objectives. Work with marketing team to build collaterals, brochures, and product pricing. Undertake Reporting and tracking product KPI. 

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