New Media -Team Lead at Infostrategy Technology Nigeria Limited

Infostrategy Technology Nigeria Limited is an Information, Communication and Software Technology firm incorporated in Nigeria and the United Kingdom. We operate with a burning passion to transform the technological terrain of Africa by delivering value to clients through innovative and effective leverage of cutting-edge technology solutions. We are looking for competent and qualified candidate for the below position:Job Title: New Media -Team LeadJob Code: IST/ABJ/006Location: AbujaDepartment: TechnologyReports to: Managing DirectorJob SummaryUnder the supervision of the Managing Director, the New Media Team Lead will be responsible for the development and implementation of all digital marketing initiatives; advertising campaigns that will promote the company’s products and services on social networking and other online platforms .S/He will build effective promotional strategies, be familiar with different media types from offline to the digital advertising channels and have solid skills in digital content creation.Ultimately, increase the public interest of the company through thoughtful media campaigns while ensuring our advertising cost are within budget.Essential Duties and ResponsibilitiesOversee the development and implementation of a new media strategyDetermine the best media outlet mix for promotional strategiesCoordinate cross promotional activitiesRespond to public information inquires via new media outletsMonitor online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards)Increase the online awareness of the company’s products and services.Serve as the company’s liaison officer for new media efforts across the various platforms Facebook, Twitter, You Tube, Instagram, Blog etc .Regularly report advertising campaign results (including revenues and costs)Electronically manage the marketing of company’s press releasesMake the company’s products and services viral onlineDesign and review advertising budgetsCoordinate video, graphics and audio production of content and upload to the company’s sites.Develop and implement a policy and a process for creating and posting content to multiple target websitesManage newsletter account via Mail Chimp; manage subscriptions and post weekly newsletters to subscribed membersNegotiate with media channels to close competitive dealsPrepare additional promotional projects to support new product launchesCreate new campaigns to reach a broader audienceEnsure a cohesive advertising message across campaignsBuild long-term relationships with media influencers to promote our brandMaintenance and improvement of web content, including content generation, user interface and experience, site functionality and brand consistency.Develop, write and organize a wide variety of traditional and electronic communications including articles, presentations, brochures, letters, press releases, web pages, blog and social media posts and direct mail campaigns.Act as an editorial reviewer for various communications including articles, letters, mass emails, marketing collateral, brochures and advertisements.Actively engage users on all social network accounts and manage user comments on social network accounts.Provide weekly reports regarding viewership, followership and subscribers. 

Apply at