Marketing Manager at Vodacom Business Nigeria

Vodacom Business, a wholly-owned subsidiary of the Vodacom Group Limited (Vodacom), is a leading pan-African corporate connectivity and telecommunications provider that has brought affordable and reliable connectivity to Africa since 1992. In that time, we have built strong relationships in the sectors that are driving the continent’s economic growth; helping them stay connected across Africa, and to the rest of the world. Vodacom is Vodacom is owned by the British mobile phone operator Vodafone.Job Title: Marketing Manager - 0706/COMM/MAR/NIGPurpose statement:To ensure that the key deliverables in the marketing plan are achieved on time and budget, whilst developing new initiatives to support the overall brand strategy and assist the business to achieve its marketing objectives.Principal Accountabilities/ObjectivesReporting to the Commercial Director, candidate will be responsible for delivery of the marketing plan predominantly in Nigeria, but also involve in the coordination of activities with Vodacom Business Group Africa. As the first point of contact for marketing, will coordinate marketing activities mainly in Vodacom Business Nigeria. Core marketing areas include,Brand ManagementOnline promotions and e-marketing, web design and SEO.Digital Media campaignAdvertising/PR in Nigerian and African mediaExternal and Internal CommunicationEvent and sponsorship management and promotionsProduct Marketing and Sales SupportSector specific marketing targeting key African industriesDatabase management and optimisationCorporate Social Responsibility ProgrammesThe responsibilities of this role will include planning and implementing marketing campaigns via a number of media platforms, including direct marketing activity, events and email promotions. Candidate will work closely with the media and specific trade titles to maximise coverage.  Candidate will be expected to deliver joint marketing campaigns with multinational corporations, developing partnerships and joint promotions. He/she will also be expected to drive traffic to the website, generating sales leads by using innovative design ideas and Search Engine Optimisation. Communications and Work RelationshipsInternal customers include regional Managing Directors, Sales Managers and the Exco.External agencies to manage, include marketing agencies, public relations in UK and Africa, promotions companies, international industry publications / trade journals and print and collateral suppliers.Building and managing project timelines and budgets, a focus on delivery and seeing assignments through to completion are personal key attributes required. 

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