Marketing Manager at Shalina Healthcare

Shalina Healthcare is a market leader in making quality healthcare products affordable and available across Africa. We achieve this by sourcing from WHO-approved production facilities in India and China and by focusing on our first-class distribution expertise. We are recruiting to fill the vacant position below: Job Title: Marketing ManagerLocation: NigeriaJob PurposePurpose of this position is to:Purpose of this position is to develop product support programs, product positioning and guiding field implementation to achieve budgeted targets and market share in West Africa.Responsibilities & DeliverablesDevelop strategy, marketing plan including developing product positioning, developing innovative key messages and defining the detailed plans for promotional/ advertising and sales activities in the allocated region.Effective execution of all the marketing activities planned through the field force in co-ordination with the BMPlan new product launches from estimating the market size, to our volume plans , to final launch plan and then implement the samePrepare daily, weekly and monthly sales analysis (Product wise and brand wise) and submit the same to senior management as per the timelines.Research industry trends and competitive intelligence through survey and knowledge building programs to guide positioning decisions and ensuring that the field force is kept up to date.Support in effective pricing strategies for improving the profitability of each brand portfolioDesign promotional inputs and schemes for the allocated region in coordination with RBH.Have close liaison with field force to assess the response to promotional materials and ensure that these materials are being used optimally.Maximize brand performance and profitability for the allocation region.Deploy effective KOL strategy and monitor implementation.Build strong partnerships with sales teams, medical delegates, regulatory in Africa and other functions to ensure hassle free implementation of the marketing plans 

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