Marketing Manager at iRecruiters Africa

iRecruiters Africa is a fast-growing recruitment firm, offering world-class virtual recruitment & job posting services.MissionTo be Africa’s trusted high quality talent providers, creating value-added partnershipJob Title:Marketing ManagerOur client is the subsidiary of a leading FMCG company in Nigeria, that manufactures superior value food products such as vegetable oil, cereals and livestock feeds. Job SummaryThis role reports to the Marketing Director, with responsibility of coordinating and implementing marketing strategies that successfully delivers against strategic objectives of the company and achieving all stakeholders’ expectations. The role ensures achievement of long term sales volume and profit objectives of all product groups with a view to becoming a market leader in their respective categories. Duties:Develop and implement marketing strategies and plans for the achievement of profitability objectives of the business in line with Annual Estimates and other set targets;Develop and lead product and packaging innovation drive to ensure sustenance of viable product portfolios;Execute advertising and promotional programs to ensure increased market share and brand equity;Control and monitor the effective utilization of marketing budget;Formulate and jointly implement sales, pricing and credit policies of the business;Establish effective Pan Nigeria distribution network to ensure achievement of distribution and penetration objectives;Drive production operations to ensure achievement of company targets;Set targets for the product categories and continuously evaluate performance;Monitor competition and commission market research/survey on trade and consumers insights and ensure implementation of appropriate strategies;Analyze and provide executive summaries of all marketing research reports;Specify minimum quality objectives for all product brands and ensures compliance;Ensure compliance with all statutory regulations for all product brands;Coordinate the Corporate image functions and activities to achieve and sustain a strong corporate brand equity;Maintain regular contact with manufacturers in the industry world-wide to ensure that the company is fully abreast with global marketing developments;Ensure the development and training of managers and staff to sustain a pool of high caliber manpower for the business.

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