Marketing Communications Specialist at Sproxil

Sproxil is a venture – backed enterprise that provides world – class brand protection services in emerging markets. Sproxil uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer – focused product protection and targeted marketing solutions.Sproxil seeks to fill the following position in its Lagos office:Job Title: MARKETING COMMUNICATIONS SPECIALISTDUTIESBranding &CommunicationManage brand delivery and consistency across all markets for all product lines;Attract potential customers and maintain loyalty of existing customers;Create, update and manage all published contents (images, videos and written);Plan and execute campaigns for corporate promotions, launching of new product lines etc.;Establish, own and drive internal and external communications strategy that positively affects employees’ and customers’ understanding, engagement and commitment with the result of a stronger connection to the company and leads to a return on investment;Strategically promote the company’s products and services.MarketingDevelop, refine and execute marketing goals and strategies;Design and execute marketing campaigns across all channels;Design all marketing materials, website content, and publications for accuracy, branding, and compliance with the organization’s brand architecture;Develop strategic plan, which addresses critical issues in marketing and communications;Set and meet internal and external marketing objectives;Ensure marketing / communication campaigns and programs are aimed at enhancing sales efforts;Conduct market analysis and research to identify trends and opportunities;Make presentations to the management on Marketing and Communications strategies and activities.Digital Marketing:Execute social media strategies on behalf of the company through competitive research, platform determination, message and audience identification;Device ways to monitor, measure and report on the impact of social media campaigns and effects on the business;Develop contents for B2B E-mail, SMS marketing and increase brand awareness and image;Produce valuable contents for the company’s online presence and organize the company’s publications;Monitor and report trends in social media tools, applications, design and strategy. 

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