Marketing Communications Specialist at Pragmatic Technologies

Pragmatic Technologies - We are a leading niche technology player in retail and corporate markets for Inverters, Automatic Voltage Regulators (AVR), Consumer Electronics and Home appliances.As a result of our expansion, we require vibrant, result-oriented and achievement driven individuals who seek to advance their careers in a dynamic environment to fill the position below:Job Title:Marketing Communications Specialist Profile SummaryThe Marketing Communications Specialist is a holistic communications and branding professional who will create and manage compelling marketing communications content and help drive marketing communications initiatives for the organization. Our preferred candidate should be able to communicate the value of our brands and products to the public.ResponsibilitiesDevelop and implement the company’s integrated marketing communications plan and manage the company’s brand strategy.Develop, implement and manage all promotional marketing communications activity to achieve agreed objectives, including sales support material, PR, advertising, direct marketing, exhibitions and events, social media, corporate websites as well as traditional PR functions such as press releases.Manage the external agencies on an ongoing basis for successful delivery of key projects to quality and budget measures.Responsible for company and brand reputation management.Develop & monitor the marketing communications calendar and budget.Analyze the effectiveness of marketing communication strategies by looking at relevant metrics as necessary. 

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