Marketing & Communications Manager at Bradfield Consulting

Bradfield Consulting - To support its aggressive growth goals, our client, a top tier educational institution is seeking an entrepreneurial, strategic, and resourceful Marketing & Communications Manager to lead the refinement of the organization’s brand strategy, as well as manage all related marketing activities.Job Title:Marketing & Communications ManagerRESPONSIBILITIES:Initiate, implement and oversee the strategic marketing plan for the school.Develop strategies to manage the school’s image.Develop strategies to manage relationships with alumni and other stakeholders.Maintain a database of corporate, school supporters, alumni etc.Maintain on-going communication and information support with alumni, parents and the media.Providing information and up-to-date web content about the school for publication on the website and directoriesLiaising with the CEO and HOSs in writing and producing marketing material (brochures, posters, flyers etc.) for the Schools.Develop in-house skills for marketingDevelop a termly marketing action plan for the schools to support pupils’ recruitment and retention.Selection and ordering of promotional merchandise for exhibitions and for use as corporate giftsProactively searching out information for PR purposes and writing press releases in line with the school's policy.Liaison with, and providing information to, the media and arranging interviews with members of management where necessary in line with the school’s policy.Serve as the school’s primary media contact and foster relationships with media personnel to enhance the schools’ image and visibility.Oversee the management of the marketing and communications budget to ensure appropriate and effective spending. 

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