Marketing and Communications Manager at Knowledgepool Consulting Limited

Knowledgepool Consulting Limited - Our client, a Microfinance Bank with international background requires career driven, honest and intelligent candidate to join its team as:Job Title: Marketing and Communications ManagerLocation: Ibadan, OyoDuties and/or Principal ResponsibilitiesStrategic Marketing:Define the marketing mix per segment and provide data & insight to support business development strategyDevelopment of the annual marketing planPropose and monitor the validated marketing budgetDefine and manage the customer journey across each product segment and propose adjustment based on the customer experienceDevelopment and refinement of marketing goals, pricing strategies, promotional activities and branding in consultation with staff and clients.To build unique selling propositions and differentiators for the products and provide support to boost sales of each of the product in the marketCustomer Service:To deliver a customer experience that evokes a sense of ownership, acceptance and belonging for the target marketPrepare report and continuous indicators for measuring customer service delivery to EXCO & branches and follow-up on the action planRegular surveys, feedback sessions and events to measure levels of satisfaction or dissatisfaction of customersMonitor client retention rates and organize regular customer engagementsDesign, implement and monitoring of customer reward and loyalty schemes to sustain customer base and encourage referralsEnsure high quality customer service standard for the networkBrand Management:Building and sustaining a reputable image for the brand within identified markets to gain favourable market share and gain customer trust & loyalty for the brand.Maintaining a visible brand identity by ensuring uniformity for internal & external branches based on theGroup brand manual. Ensure that the brand is visible, positive and compliant on all material/supportAnimate the brand ambassador campaign for the branch networkAdvertising & Commercial Communication:To develop messages and speeches which talk to each segment for each product and servicesTo create communication materialsTo manage media planning and media buying for communication materialsMonitor & evaluate the impact of each media campaignBelow the line communication : Organize road shows, tradeshows and market storms to create awareness for products and servicesResearch & Studies:To provide relevant industry related information that may guide the development and introduction of tailored and innovative products for target markets.Market count, background research and zoning for network expansionsMystery shopper activities to measure brand acceptance and collect feedback on brand perception and acceptanceMystery shopper activities to monitor competition and stay up-to-date with trends to strategically position ourselves favorably within existing and new marketsDirect market analysis and research to identify trends and opportunities in the industryCompetitor watch and monitoringEvents & Sponsorship:Organize and participate in social events that support each product/brand objective and will create an avenue for target market to connect emotionally with the Advans brand.Organize & partner events that support bank's objectives for clients, products, services/brand all through the yearOrganize internal events to sustain customer loyalty and brand loveDevelop and participate in corporate social initiatives to provide support and development for host communities within the environmentInternal Communication:To ensure all Staff are up-to-date on internal activities, events, awards or social initiativesMaintaining Staff interaction and contribution through publication of news and motivational pieces on the intranet.Direct the creation of internal communications, press releases and speeches compliant with brand standards for all internal & external communication by standardCorporate Communication:To ensure all stakeholders (external publics) are provided up-to-date information on product, services and industry related updates.To ensure website has up-to-date information on brand, product & servicesSearch engine optimisationSocial Performance Monitoring:Monitoring and collate information for social performance monitoringProvide reports and update to the SPM champion at the board

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