Job Description:Development and refinement of marketing goals, pricing strategies, promotional activities and branding in consultation with marketing staff and clients. Direct market analysis and research to identify trends and opportunities in the industry. Collaborate in the planning, development, execution and measurement of multi-channel marketing communications, social media strategies, and public relations campaigns and content. Works independently and in collaboration with third parties and internal resources to create, write and implement a variety of compelling marketing communications, public relations, and social media content relevant to the firm’s external and internal target audiences. Work To Help ensure public relations initiatives are being executed according to plans; develop and coordinate approvals for news releases, talking points, briefing sheets, and contributed content; and support crisis communications planning and response. Assist in developing and managing marketing communications, public relations, and social media calendars. Collaborate, develop and execute multi-channel social media strategies and measurement techniques to grow the organisation’s presence. Stay current on industry trends, competitors and overall marketing communications, public relations, and social media best practices in order to recommend and execute new and effective programs, as well as internal process improvements. Direct the creation of internal communications, press releases and speeches given by the organisation’s executives, as well as Web or social media presence. Perform other marketing and communications assignments as required.