Manager, Analytics & Consumer Insights at Etisalat Nigeria

Etisalat's vision is a world where people's reach is not limited by matter or distance; a world where people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel.We are recruiting to fill the position below:Job Title: Manager, Analytics & Consumer InsightsLocation: Lagos, NigeriaJob SummaryAs part of the customer value management team, the role holder will be responsible for developing and conducting advanced modelling and analytics of customer data available across the enterprise by providing strategic actionable insights that are turned into campaign actions and results.Principal FunctionsLeveraging internal data as well as external market data to develop quantitative and predictive models while conducting analyses in support of the customer value management team.Provide a stream of practical actionable insights to the rest of the business covering analysis of customer behavioural patterns and potential campaign and recommend hidden opportunities through data insights.Perform advanced micro analysis of customer value bands within the database with practical insights and recommendations on how to grow value and extend customer lifetime value by turning customer insights into tangible campaigns and actions that will drive revenue.Leveraging on advanced statistical analyses with a detailed understanding of data mining techniques e.g. predictive modelling, segmentations and providing strategic recommendations and insights into key areas such as: retentions, churn, LTV, CVM, Portfolio Management and Product Management.Design advanced analytics to address customer behaviour associated with customer identification attraction, retention and customer developments.Use data mining tools in interpreting and analyzing large data sets through cluster analysis, CHAID/CART, latent class, or other segmentation methods.Design models and advanced analytics to address customer behavior associated with customer identification, attraction, retention and customer development. 

Apply at https://ngcareers.com/job/2016-12/manager-analytics-consumer-insights-at-etisalat-nigeria-756/