Lead Loyalty & Hotels Marketing at Wakanow.com

Wakanow.com is Nigeria’s first and leading online travel company that provides customers with everything they need to research, plan and purchase a trip locally and globally. Wakanow.com offers travelers the cheapest available fares for flights, hotel reservations, airport pickups, visa assistance, vacation packages and many other travel services from a broad selection of partners. Established in 2008, Wakanow was founded as Nigeria’s first online travel company to bridge the gap and inefficiencies in Nigeria’s online travel space. Though it launched in 2008, the site fully took off around the period of the last World Cup in South Africa, affording it much needed early kick-off momentum. It has since grown to become the 5th Fastest Growing Company in Nigeria. This was awarded to them at the Nigeria50 Awards organized by All World Network in partnership with the Tony Elumelu foundation. Job Title: Lead Loyalty & Hotels MarketingJob Details:We are sourcing for a creative and quantitative thinker familiar with different techniques of product marketing. You will be responsible for supporting the development of long term and short term business strategies, execution, and monthly business planning management. Primarily, your goal will be to develop and implement the most profitable plan to position and promote Wakanow’s Loyalty program and hotel products for Nigeria and offshore offices.Job Responsibilities:Develop long-term brand strategy for the company’s premier brandsTranslate brand strategies into brand plans, brand positioning and go-to-market strategiesSupport the brand integration plan for newly acquired brandsLead creative development and create motivating stimulus to get targeted population to “take action”Establish performance specifications, cost and price parameters, market applications and sales estimatesMeasure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)Coach the team and get the best from everyoneAssist in the development of brand positioning and messaging for the company brand as well as the company’s premier brandsManage the process for consistently delivering company/brand positioning and customer value proposition across multiple segments and customer typesManage brand measurement, research and valuation effortsInterpret and leverage market research to support strategy and brand building activitiesBe up-to-date on the company’s key competitive set and positioningBe a custodian of, and guide for, product and solution naming processMonitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issuesOversee marketing and advertising activities to ensure consistency with product line strategy.Maintain brand and product naming decision toolsManage the Brands relationship for Wakanow’s partners Listen to customers and interpret signals to proactively anticipate opportunities or issues Operate as the lead escalation point of contact for any and all matters specific to the customers To clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders

Apply at https://ngcareers.com/job/2017-09/lead-loyalty-hotels-marketing-at-wakanow-com-962/