Job Opening at GlaxoSmithKline (GSK): Marketing Activation Manager

GlaxoSmithKline (GSK) is one of the world’s leading research-based pharmaceutical and healthcare companies. Headquartered in the UK with major business operations in the US, we employ over 97,000 people in over 100 countries.Our mission is to improve the quality of human life by enabling people to do more, feel better and live longer. Our head office in Nigeria is located at 1, Industrial Avenue, Ilupeju, Lagos State with a manufacturing plant at Km 32 Igbesa Road, Agbara Industrial Estate, Agbara, Ogun State.In Nigeria, GlaxoSmithKline has been a dominant and leading force in the healthcare industry, having a strong presence in the country for the past 40 years. GlaxoSmithKline operates globally with business units focused on pharmaceuticals, vaccines and consumer healthcare products.Job Title: Marketing Activation Manager (Horlicks, Andrews and Otrivin)Requisition ID:    WD90557Functional area:    MarketingLocation: Lagos, Nigeria-LagosDetails: Accountable for accelerated share, sales and profit delivery for year 1 of 3>1 plan for all 3 categories- Nutritional, Digestive Health and Respiratory.Execute highly effective marketing activation programmes for all brands within the portfolio to deliver commercial goals aligned to Winning FormulaActively champion brand initiatives cross functionally through project team meetings and PMB process to ensure timely and excellent market implementationProvide brand data and analytics to input into the core commercial cycle and S&OP processes in market to support delivery of agreed forecasting and service levelsAccountable for  brand performance tracking and recommending remedial actionEnsure all activity is compliant with global category guidelines and local regulatory/medical/legal requirementsLead LOC Market Activation Plan development for brand and provide rigorous data input into 3-1 Financial planning processPartner with Area Marketing team to deliver winning marketing and innovation plans for LOC based on actionable commercial, competitor and consumer insight to drive LOC brand share and equity ahead of competitionBuild category defining brands our consumers will loveDrive brand consumption ahead of Category across portfolioDevelop actionable local insights (consumer, shopper, expert and competitor) that build on global insight  to generate locally relevant Task MapsWork effectively with LOC agency partners to deliver world class activationEnsure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equityPlan, manage and deploy working media to optimize return on investmentWin in digital locally through driving local digital insight and delivering locally relevant digital campaignsDeliver excellence in commercial delivery to become first choice for shoppers, customers and expertsDevelop winning Market Activation Brand Plans (MAPs) in the context of the consumer, expert, trade and competitorDeliver winning trade execution including optimal channel focus and mix in partnership with sales organization to drive availabilityWin the war in the store with powerful visibility for our brands in the ‘last metre’ across modern, traditional and pharmacy channels that builds brand equityUse science and innovation to improve livesExecute in-market new product launches brilliantly leveraging global/area launch modelsResponsible for implementation and achievement of agreed innovation ratiosActivate and consistently deploy winning claims working closely with area, regulatory, medical and activation teamsDeliver high quality products and service at the right time and costDeliver world class forecast accuracy as agreed in the winning formulaDeliver complexity reduction and value engineering initiatives to simplify supply chain and remove costShape talent and culture by living our values and developing our people in a high performance cultureBuild one Africa mind-set and cross functional team for brand Utilize the Marketing Way as “the way GSK does marketing”, building best practice case studies where relevant, to share within LOC and AfricaDevelop  understanding of importance external stakeholders (key customers, government & regulatory agencies, KOLs, industry bodies) Drive external focus including regular field visits across customer, consumer, shopper and expertModel GSK values & behaviours and compliance with all GSK codes of practice. Impact measurement in driving business to first and best FMCHResponsible for tracking brand equity and recommending remedial actionDrive innovation implementation, tracking and learningAchievement of all metrics as agreed in the PDP and Winning Formula documents

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