Job for MPM Operational Marketing Director at Tetra Pak

Tetra Pak is the world's leading food processing and packaging solutions company working closely with our customers and suppliers to provide safe food.Conventional milk cartons are an unbreakable improvement over glass milk bottles, but the introduction of the Tetra Pak aseptic beverage container in the late 1950's was revolutionary for the food and beverage industries. Tetra Pak -- which takes its name from the original tetrahedron-shaped cartons it developed -- manufactures and markets food packaging containers, filling systems, and distribution equipment for industrial customers in more than 170 countries. Its coated-paperboard boxes are used to hold dry, wet, cold, and shelf-stable foods and beverages. The privately-owned company is the largest subsidiary of holding company Tetra Laval International.Job Title: MPM Operational Marketing DirectorJob DescriptionResponsible and accountable for driving Market activities in Nigeria. Member of Tetra Pak West Africa management team. Lead Marketing Managers to effectively work with customers to promote Tetra Pak business. Ensures voice of market to Cluster and Global teamsLEAD OPERATIONAL MARKETING ACTIVITIES IN THE MCSupport Account Plan Development in alignment with Cluster InitiativesSupport Account Plan Execution in alignment with Cluster and market InitiativesPlan marketing activities in the market companyDeliver marketing services per customer according to account plans and customer needs drawing materials and methodologies from Central / clusterExecute marketing activities in the market companyDeploy and execute cluster strategy in the marketsWork closely with customers to secure strategic alignment and deliver best customer value:Builds top to top relations with key accounts and secures understanding of customer’s marketing prioritiesProduct deployment implementationCategory leadership execution & follow upStrengthen carton relevanceDrive cluster focus through resource sharing and best practice implementation.DRIVE MARKET LEADERSHIPLead the MC BDP focusing on the identified MC initiatives and cascading up to Cluster ManagementUtilize portfolio segmentation data to identify local opportunities within MCEnsure Marketing Activities leverage in full the 4 P’sMC PORTFOLIO MANAGEMENTImplement the Cluster PLC plan by product including new product deployment plans. (Product & Service)Recommend the required portfolio training programs across the MC organization, lead by exampleShare portfolio needs with Central team via Cluster Portfolio team.Ensure marketing and sales & distribution solutions readiness to deploy new productIntegrate the product/portfolio plans into account plansAPPLY MARKET AND BUSINESS INTELLIGENCE TO MARKET COMPANY OPPORTUNITIESUtilize market and business intelligence output from cluster team to prioritize MC business opportunities and develop execution plans – provide two way communication between cluster /globalUtilize value research data and information to support development of opportunitiesDefine intelligence requirements for market and liaise with cluster business intelligence supporting research projects as needed. Analyze and use research data with customers.MC PROMOTIONAL INVESTMENTAlign and execute the agreed promotional investments with category plans, account plans and/or environmental initiativesPropose the annual marketing activities and budget for Market Company for submission to clusterDrive execution of marketing activities for Market CompanySupport the marketing activities execution within the M&PM functionControl marketing expenditures within the budgeted framework

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