Job at Digital Media Buyer/Planner at Sponge Limited

Sponge Limited, is a leading Mobile-First full service digital marketing agency that delivers outstanding mobile and digital campaigns for some of the biggest brands across Africa.We are recruiting to fill the position below:Job Title: Digital Media Buyer/Planner1. Media PlanningWorking with the client and the account team to understand the client's business objectives and advertising strategy.Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns.Making decisions on the best form of media for specific clients and campaigns.Undertaking research and analyzing data using specialist industry resources.Identifying target audiences and analyzing their characteristics, behavior and media habits.Presenting proposals, including cost schedules, to clients.  2. Media Buying Negotiating rates with vendors.Preparing a media schedule for client approval.Executing media buys, issuing insertion orders. 3. Media Implementation and Campaign ManagementGathering of creative specs and working with creative team to direct development of creative.Trafficking, tagging and QA.Managing ad server set-up and tag generation.Troubleshooting campaign issues.Billing reconciliation.  4. Reporting and AnalysisPull reports for optimization analysis.Analyze performance data and provide optimization recommendations.Work with media and lead gen partners to help optimize the campaigns.Support the team with Digital Media Buying and Planning for all our clients and will also assist in producing various reports on a daily, weekly and monthly basis, as well as other projects on an as needed basis

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