Influence and Advocacy Manager  at Guinness Nigeria

Guinness Nigeria is an iconic business that delivers significant volume and profit to Diageo (parent company). The Media & Partnerships Manager will be instrumental in furthering Integrated Consumer Connections team capability, in line with the transformation agenda strategy for Guinness Nigeria Plc. Over the last three years the Consumer Connections Planning team has been transformed within the Diageo business. This has seen the team improve on its accountability over media critical investments within specific brand programs.Job Title:Influence and Advocacy Manager  ContextAt Guinness Nigeria, we believe in a growth model which focuses on recruitment, driving brand fame, spending on media, doing activities at scale and ensuring a strong physical availability. In order to build brand fame we need our brands to be talked about, engaged with and shared: be stories in action.  We must ensure that our business has an ‘editorial mind-set’, predict consumer conversation and root our brands within these conversations and culture. We need our brands to maximize the value of ongoing relationships with influencer who can add credibility, build advocacy and deliver incremental reach.Role PurposeThe Influence and Advocacy Manager is responsible for ensuring our brands think in a way which leverages influence and advocacy effectively and that our plans are executed to maximize this.Top AccountabilitiesEnsuring our brands get talked about and drive brand fame:Holding the business to account to ensure Diageo’s brands get into consumers conversation and that our brand’s stories are  newsworthy, interesting to influencers and drive consumer engagement, sharability & talkabilityAccountable for understanding local culture/conversations / tensions and ensuring our brands have a credible place within these through stories, content and campaign executionsLeading our brands to be present within cultural Interest areas:Acutely culturally aware; the role has a heavy external focus is well connected and knows people or is great at building powerful relationships to drive innovative, credible relationships and opportunities for our brands to make coverage, ideas and partnerships happen.High performing team internally & externally:Driving a business shift to be agile, respond quickly to opportunities and express our purpose in a culturally relevant ways through content and storiesBuilding direct influence relationships with key people and supporting team in their influence footprint; increasing Diageo’s reputation and delivering award winning work. Being a visible and vocal voice of Diageo brands in the marketResponsible for building capability in Influence & Advocacy across the Marketing team and partners 

Apply at