Head of Marketing at Groupe Aldelia

Groupe Aldelia - An established retail & wholesales company that specializes in the importation and supply of high quality building materials and construction equipment in Nigeria, is recruiting to fill the below position:Job Title: Head of MarketingLocation: LagosReports to: Head of Business, LifecareJob Position SummaryThe Head of Marketing is charged with the responsibility for planning, implementing and directing all the marketing and branding activities of Lifecare with the aim of achieving agreed Marketing and branding objectivesRoles & ResponsibilitiesCarry out relevant Market Information Analysis: Collect, Interpret and Analyze correct market information and advice management. (Channel and retail audits, competitors monitoring, off take and price monitor) etcDevelop and Implement the Marketing Plan that will direct and drive all Marketing and Branding Activities for all the existing and new products for Life CareDevelop pricing strategies and tactics for Life Care Product portfolio to maximize sales performance and optimize business profitability in accordance with the business plan.Manage Pricing, Trade and Consumer Promotion Administration including maintenance of price lists, promotional calendar, development and maintenance of trade, consumer and any other marketing promotion tracking tools.Lead the tracking and forecasting efforts for product demand for Life Care products.Work closely with internal partners (Sales Team, Logistics, and Finance) to provide monthly product forecasts to ensure product availability and optimize supply chain efficiency.Lead the Assessment and Engagement processes (Customer recruitment, distribution, shelving, and merchandising, pricing guidelines) and lead development of annual Marketing and Trade promotion plans, new product presentations and sell sheets for Field Sales use.Developing and deploying compelling profit stories for Life Care customers 

Apply at https://ngcareers.com/job/2016-12/head-of-marketing-at-groupe-aldelia-107/