Head of Brand and Reputation at Google

Google is not a conventional company, and we don't intend to become one. True, we share attributes with the world's most successful organizations - a focus on innovation and smart business practices comes to mind - but even as we continue to grow, we're committed to retaining a small-company feel. At Google, we know that every employee has something important to say, and that every employee is integral to our success. We provide individually-tailored compensation packages that can be comprised of competitive salary, bonus, and equity components, along with the opportunity to earn further financial bonuses and rewards.s   Job Description Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.As Head of Brand and Reputation, you will drive to make Google and the web useful in the daily lives of all people in Africa.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Responsibilities Uncover insights about users, businesses, developers, Key Opinion Formers and the Digital Ecosystem to inform initiatives and communication strategies.Lead the rollout of new programs from conceptualization, strategy, planning to execution of initiatives, localization of content, partnerships, communication/PR plans and integrated brand campaigns.Internalize and bring to life the Google brand, voice, mission and values in a single cohesive narrative around Google’s commitment to the country throughout the different initiatives that are launched.Work closely with, coordinate, guide and influence cross-functional stakeholders to ensure maximum impact on the Google brand among key opinion formers.Implement measurement plans to evaluate programs; provide data-driven recommendations for continuous improvement and innovation. Track effectiveness and channel mix to constantly improve ROI of programs. Manage external agencies and partners to structure and execute programs; efficiently deliver on campaign objectives and business goals.  

Apply at https://ngcareers.com/job/2018-07/head-of-brand-and-reputation-at-google-254/