Digital Planner/Strategist at A Leading Digital Marketing Agency

eRecruiter Nigeria Limited - Our client is a leading mobile-first, full service digital marketing agency that delivers outstanding mobile and digital campaigns for some of the biggest brands across Africa. We are recruiting to fill the position below:Job Title: Digital Planner/StrategistJob Opening ID: ERJ579Location: LagosReports to: Planning and insights DirectorJob ProfileDigital planners/strategists are the voice of the consumer within the agency.They work with agency account and creative teams to produce strategies that are effective and targeted to the right audience.Key ResponsibilitiesWork closely and proactively with colleagues to provide strategic direction on advertising engagementsRecommend and implement research that will aid in the audience insight gatheringMonitor and interpret cultural and social trends relevant to our client’s business.Lead and collaborate with clients on research projects from start to finish.Provide clear specifications for actionable relevant research to the team and client.Recommend and implement research that will aid in the audience insight gatheringDevelop accurate conclusions from research data and present strategy and direction to the client.Generate and present agency’s strategic POVs.Work closely with our tech and UX teams on digital strategy initiatives - providing strategic guidance for web, social and mobile programs.Work closely and proactively with account management colleagues to provide strategic direction.Collaborate with our creative team to identify powerful, cross-cultural insights that will form the foundation for impactful creativeDevelop and conduct creative briefings that provide clear persuasive information.Represent the client’s audience in client meetings and present research and strategy findings.Support new business activities.Manage and disseminate primary and secondary research knowledge across all agency teams.

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