Digital Marketing Officer at DEQNA International Limited

 DEQNA International Limited is an upstart high-ended business support solutions and services provider, idea generation and incubation center, concept design, product development, and management company, with a focus on ICT driven and oriented products and services.We are recruiting to fill the position below:Job Title: Digital Marketing OfficerLocation: LagosJob level: Entry levelEmployment type: Full timeJob DescriptionDeveloping and managing digital marketing campaigns. Utilising a range of techniques including paid search, SEO and PPC.Overseeing the social media strategy for the company. Evaluating company’s research programme, market conditions and competitor data.Summary of Job FunctionArt/CreativeMarketingAdvertisingResponsibilitiesPlan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.Design, build and maintain our social media presence.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Identify trends and insights, and optimize spend and performance based on the insights.Brainstorm new and creative growth strategies.Plan, execute, and measure experiments and conversion tests.Collaborate with internal teams to create landing pages and optimize user experience.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Instrument conversion points and optimize user funnels.Collaborate with agencies and other vendor partners.Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.Maintaining our social media presence.Measuring and reporting on the performance of all digital marketing campaigns 

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