Digital Marketing Executive at Pivotage Consulting

Pivotage Consulting - Our client, a fast-growing/reputable company in the Marine Services Industry, is currently seeking to grow its team by hiring for the position below:Job Title: Digital Marketing ExecutiveJob Ref: LAB/0718/DMELocation: LagosEmployment Type: Permanent/Full TimeJob SummaryAs the digital marketing executive, you shall be responsible for the development and implementation of all the digital/online marketing strategies for the organization.Job DescriptionPlan and execute digital marketing and campaign strategies to promote the organizations’ services to customers.Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.Develop a website traffic plan and create marketing goals and benchmarks to meetManage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing.Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.Develop a website traffic plan and create marketing goals and benchmarks to meetGenerate and present monthly reports on the organizations’ marketing campaign’s performance.Meet or exceed marketing revenue targets and develop plans to make up for any shortfalls in revenue.Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.Cooperate with the web developers to make necessary changes in the website if necessary.Design and create all marketing ads for exhibitions, events, promotions, social media space and print production.Participate in the creation of online branding and artwork and coordination of the social media space.Generate and execute digital campaigns.Support the overall management of the Company’s website and other relevant online presence.

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