Digital Marketing Campaign Lead at CornerStone Staffing

CornerStone Staffing - Our Client, a big player in the FMCG Industry, is looking to recruit a suitably qualified candidate to fill the position below:Job Title: Digital Marketing Campaign LeadLocation: LagosJob DescriptionWe’re looking for a talented digital geek to help develop digital campaigns across a variety of channels to amplify our reach, drive targeted traffic to the site, and ultimately increase qualified trial signups.Devise Organic And Non-organic, Digital And Multi-channel Campaigns to:Raise brand awarenessRaise product awarenessAttract and acquire new usersRetain existing usersRe-engage previous usersEncourage viral app promotion by existing usersSolicit positive app reviews.ResponsibilitiesCollaborate with our team to systematically conceptualize, plan, and launch digital marketing campaigns that generate traffic.Campaigns might include Working across all channels (email, SMS, push & in app) to support the rollout of CRM programmes and retargeting / remarketing ads, etc.Set up, track, and refine email marketing campaigns to engage / re-engage specific audiences with compelling messaging and by leveraging new + existing content.Set realistic campaign goals, then measure and obsessively optimize each campaign to improve performanceDefine, own and execute all our strategies and activities related to activation andretention through different CRM systems (Email, Salesforce, Zendesk, intercom)Validate effectiveness of different channels to get the most out of our marketing time, effort, and money. Know when to try new approaches to campaigns and know when to call it quits.Smart, focused A/B testing to understand what works and what doesn’tIncrease qualified website visits month over monthUse email marketing tool to support all campaigns. 

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