Digital Marketing and Social Media Manager (Remote)

Prudential Estates Investors Network Limited is a real estate development platform that provides investors with access to debt investment offering.

We are recruiting to fill the position below:

Job Title: Digital Marketing and Social Media Manager

Location: Lagos (Remote)

Job Description

  • If you live, breathe digital marketing and Social Media, we want to talk to you. We are looking for a Digital Marketing / Social Media Manager to develop, implement, expand followers on social network, track and optimize our digital marketing campaigns across all digital channels.
  • This position is freelance / remote
  • You should have a strong grasp of current marketing tools and strategies and be able to manage integrated digital marketing campaigns from concept to execution
  • Digital Marketing Managers will work with the Director, supporting teams (such as programmers) and marketers to launch campaigns on time and on budget.

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media and blog presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies and developing original, engaging and innovative content for all social media channels and blog.
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate