Digital Channel Manager at PricewaterhouseCooper (PwC)

PricewaterhouseCooper (PwC) - Our client is a widely recognised Specialist Life Assurance Company in Nigeria, serving thousands of customers with bespoke insurance products tailored for each phase of their lives. The company is aimed at improving the quality of life of clients by providing prompt and quality insurance service delivery. They offer a range of insurance products such as annuity, investment plans, group life plans and much more.We are recruiting to fill the position of:Job Title: Digital Channel Manager Reference Number: 130-PEO00901Location: LagosDepartment: People & Change NigeriaRoles & ResponsibilitiesThe successful candidate will be reporting to the MD/CEO.This individual will be responsible for responsible for marketing across the firms various digital channels. This role is strategic and will also work across Mobile platforms including building optimized mobile applications through Pay per Click (PPC), Search Engine Optimization (SEO), Emails and affiliates. Other responsibilities are as follows:To create and lead the development of digital marketing strategy across all digital channels including Search engine optimization (SEO), affiliates and display.Drive quarterly lead generation targets through management of digital marketing spend.Ensure daily digital spends are on-pace to budget, managing cost and providing detailed campaign reporting on a weekly basis.Come up with new campaign targeting ideasIntegrate all campaigns with our internal tracking systems and make tracking and attribution improvement.Stay on pulse with all digital marketing industry trends and disruptionsResponsible for developing, driving and implementing channel marketing activity with channel partners.Developing and overseeing the marketing plan for digital channels within the organisation.Implementing channel campaigns in order to expand market share and pursue aggressive growth targets.Plan and execute all digital marketing, including SEO, database marketing, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (Return On Investment and Key Performance Indicators)Identify trends and insights, and optimize spend and performance based on the insightsDevelop new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize digital user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateOther duties as assigned.

Apply at