Digital Acquisition Lead at TDI Global

TDI Global - Our client is a financial company in Nigeria with their eyes for the top. The company is recruiting highly competent, experienced and result-oriented professionals to join its pioneer team. They are Driven by core values of teamwork, innovation, mutual respect, professionalism, and performance driven. This position will provide vibrant career opportunities and offer very competitive remunerations and unparalleled job satisfaction.We are recruiting to fill the position below:Job Title: Digital Acquisition LeadJob DescriptionRoles:You are ultimately response for shaping and delivering an overarching marketing and digital customer acquisition strategy for the firm, whilst analyzing and reporting on all marketing activity, using insights to drive decisionsYou will work closely with the commercial and development teams to ensure a consistent brand message and customer experience is delivered across all marketing channels including offline platforms, social community etc.You will develop Alat by Wema’s brand presence through targeted digital marketing campaigns, optimized content and high performing channels using innovative thinking and influencing skillsResponsibilitiesYour core responsibility will be customer acquisition through advanced digital marketingYou will lead marketing in the digital space, working with several partners and agencies. In this role, you will lead implementing, optimizing and managing all digital / online marketing channels including SEO, PPC, affiliates, email, display and mobile channelsYou will be responsible for building innovative digital marketing strategies and driving these strategies through to delivery in line with marketing budgetsYou will use advanced web and mobile analytics to optimize budgets and marketing ROIYou will be responsible for analyzing digital/ online trends and customer behavior and refining digital strategies to take advantage of opportunities Identified 

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