Data Science Senior Specialist at Vodafone Group Plc

Vodafone Group Plc is one of the world's leading telecommunications groups, with a significant presence in Europe, the Middle East, Africa and Asia Pacific through the Company's subsidiary undertakings, joint ventures, associated undertakings and investments.Vodafone Group has entered into arrangements with network operators in countries where the Group does not hold an equity stake. Under the terms of these Partner Market Agreements, Vodafone and its partner operators co-operate in the marketing of global products and services with varying levels of brand association.Job Title: Data Science Senior Specialist - 000000204375Role purpose:  Responding to evolving business questions by developing relevant Data Mining predictive or descriptive models. Key accountabilities and decision ownershipUsing both structured (existing data tables) and unstructured data (raw and enriched CDRs, and DRs) of  all customer in our data warehouse and networkprobes to build the following type of models & analysis:Propensity models to help identify customers likely to accept an offer. Forecasting models to predictfuture performance of certain KPIs or variables and recommend appropriate actions accordingly Market Basket Analysis modelsto assist in targeting certain profitable cohorts of customers Segmentation models to identify groups of customers with certain (similar) behaviour to enhance understanding of the base Advanced Analytics to profile and understand fraud behaviourand detect fraudulent customers (or abusers) accordingly Other models such as Optimization, Simulation and Statistical models that might be requested on ad-hoc bases depending on the nature of the problem at hand Technical know how Deep understanding of Data warehouse and big data infrastructure to support the building and maintaining of our data analytics capability.

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