Customer Insights and Growth Specialist

Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis. We see an Africa where payment is a seamless part of our everyday lives, and our mission is to create transaction solutions that enable individuals and communities prosper across the continent.We are recruiting to fill the position below: Job Title: Customer Insights and Growth SpecialistLocation: Lagos Job ProfileTo provide analytical expertise and support to all product stakeholders, actively delivering on insights generation and growth opportunity mappingJob Description Strategy Development & Planning:Analytically explore, extract and transform data into actionable insights and communicate them to product stakeholders and decision makers succinctly and without ambiguityRecommend actionable insights and growth opportunities based on output of analytics carried outWork hand in hand with all Product Marketing teams to effectively profile the product customer base into segments that will drive effective marketing initiativesUsing insights from gleaned data, identify and design targeted campaigns having customer behavior optimization as the end goalData deep-dive and ROI analysis on all product marketing initiatives activities, with detailed recommendations – pre and post initiative launchDesign advanced data models and recommendation engines with which you will forecast and preempt product and/or customer futuristic patterns and trendsCreate interactive dashboards for product performance reporting and trends monitoringWork collaboratively with internal teams spanning Marketing, Engineering, Business, Operations, Brands and all other functional organizational touchpointsApplication of research skill to help drive product performance objectives, with a blend of competitive benchmark: analyse data trends, aggregate and document key findings from qualitative and quantitative consumer and customer researchWork collaboratively with approved Industry and Market Research agencies 

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