CRM Marketing Lead at Jumia Nigeria

Jumia is Africa's leading internet group, with already over 3,000 employees in more than 20 African countries and huge successes such as Jumia, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs and Jumia Services. It is led by top talented leaders offering a great mix of local and international talents and is backed by MTN, Millicom, Rocket Internet, Axa, Orange, Goldman Sachs & CdC.We are recruiting to fill the position below:Job Title: CRM Marketing LeadLocation: Lagos Job DescriptionThe CRM channel is at the cornerstone of Jumia marketing strategy with a strong objective to grow unpaid channels much faster than paid channels, as well as achieving more relevance and personalization through automationThe role involves developing the strategy across direct response channels with a focus on email to optimise campaigns.Driving retention and customer loyalty, you will look after the lifecycle of campaigns including, segmentation, welcome and re-engagement programmes.In particular you will:Define, own and execute all our strategies and activities related to activation and retention through different CRM systems (Email, Salesforce, Zendesk, etc)Working across all channels (email, SMS, push & in app) to support the rollout of CRM programmesManage the set-up, scheduling, A/B testing and deployment of all email campaigns through the email automation platformManage subscriber data, import and segmentationPlan, execute and report on tests across the different CRM platformsDefine hypotheses and run tests to ensure the improvement of metricsPost-campaign reporting and analysis, feeding back into campaign optimisationSupport and assess the third-party initiativesKeep on top of new developments and trend in CRM, and suggest new campaigns whilst improving existing ones 

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