CRM and Email Marketing Manager at Jumia Nigeria

Jumia Group is a leading global incubator of start-ups. We started operating in Africa in 2012 and since then have launched multiple successful companies, such as Jumia, Jumia Market, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs, Jumia Car, Jumia Services.We are currently looking for talented people to join our team and embark on an exciting journey in the core of business development, to fill the position below:Job Title: CRM and Email Marketing ManagerLocation: LagosJob Type: Full TimeJob DescriptionAs CRM and Email Marketing Manager, you will play an integral role in building, delivering, and measuring campaigns aimed across Owned Media channels of Email, Push, SMS, and In-App messaging.You will leverage your CRM knowledge, digital marketing experience and campaign performance data to iteratively test, optimize and recommend new best practices to make our next success even greater.ResponsibilitiesIn particular you will:Define an operational roadmap of marketing communications accordingly to the Commercial Planning inputs coming from commercial Team and from Customer Insights.Setup, improve, and optimize communications to constantly improve customer conversion and retention KPIs through all the channels on each Email, SMS, Push notifications, web notifications by A/B testing content and timing.Set-up Revenue Targets per day, campaigns and channels and make sure targets are met every day.Analyze your daily performance and make decisions accordinglyReport your performance to your management on a regular basis explaining why and how.Inspire the wording content for all the communications accordingly to Market Innovation, Jumia Brand Guidelines and your marketing knowledge.Build and edit email templates using HTML and CSSComplete recaps and reports, providing assessment, identifying opportunities and initiating recommendations/solutions for CRM programs.

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