CRM and Communications Manager at Farmcrowdy

Farmcrowdy is Nigeria’s 1st digital agriculture platform that connects sponsors with real farmers. Our platform affords Nigerians the opportunity to sponsor our Farmers by providing them with improved resources to enable them produce high-quality farm produce and feed the growing population. Farmcrowdy’s mandate it to empower our indigenous farmers and provide a sustainable way of engaging people in Agriculture.Farmcrowdy is recruiting to fill the position below:Job Title: CRM and Communications ManagerLocation: LagosThe RoleFarmcrowdy is looking for a CRM (Customer Relationship Management) & Communications Manager that will be responsible for managing both the CRM Unit and also Communications for and on behalf of the company.ResponsibilitiesCRM Duties:Planning and delivering Farmcrowdy’s CRM strategies in order to improve the Customer Service Experience, Create Engaged customers and facilitate organic growth of our Customer Database.Customer Journey Mapping analysing touch points with the organisation and maximising Farmcrowdy’s Marketing opportunities.Overseeing direct communications with customers through all the CRM communication channelsDefining and Deciding on the CRM platform structure and architecture ensuring it works seamlessly for Farmcrowdy’s customer life-cycle and beyondEnsuring the Customer database is segmented and effectively targeted for both Customer Engagement and Marketing CampaignsDevelop and maintain Effective Quality Control measures for the unitTake Ownership of Customers’ issues and follow problems through to resolutionAnalysis of the current CRM and ensuring it’s fit for purpose and the goals of the organisationCommunications Duties:Developing an integrated communications strategy for Farmcrowdy; incorporating Online Communications and working in tandem with the Digital Marketing TeamDeveloping Content for Farmcrowdy External & Internal CommunicationsDeveloping and Implementing communications plans to increase brand awareness and recognition for the organisation.Representing Farmcrowdy, along with Digital Marketing Team at External Media Events, Exhibitions, Seminar Conferences & Workshops

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