Copywriter Associate at Greenlight Planet

Greenlight Planet is a social, for-profit business that designs, distributes, and finances solar-powered home energy products, with an underserved population in mind: the 1.3 billion global consumers for whom the old-fashioned electrical grid is either unavailable or too expensive. Over a decade in business, the company is now a leading global brand in emerging markets across Asia and Sub-Saharan Africa.  Greenlight’s Sun King™ products provide modern light and energy to 30 million people in more than 60 countries.We are recruiting to fill the position below:Job Title: Copywriter AssociateLocation: Lagos, NigeriaSpecialization: Digital Media/ATL/BTLReporting to: Senior CopywriterWhat you’ll be doingDiscussing target audiences and core campaign messages.Brainstorming visual and copy ideas with other members of the creative team.Writing and presenting a few options to business leaders/marketing team.Modifying artwork until the team is satisfied.Overseeing the production phase.Researching and analyzing campaign/communication effectiveness.Key ResponsibilitiesCopywriters deliver the words and verbal content that accompanies visual elements to communication materials.They also work in close partnership with graphic designers & brand managers to create authentic, engaging and compelling messaging.The candidate will be expected to:Create and develop impactful consumer facing communication materials and messages for both non-digital and digital channels. This includes video & audio scriptwriting and production as well as print, website and social media content creation and management. Work closely with the Senior Copywriter, Creative Team Lead, core business unit leaders and the graphic design team to manage all of Greenlight's key consumer communications across global and regional platforms.Assist the Social Media Manager in researching and generating content for social media-worthy stories and work with internal teams (sales, design and marketing) to increase visibility around Greenlight Planet's work online on all social media platforms.Work with multiple projects and teams, as well as lend support to internal team presentations and new advertising pitches for local and international markets.Assist in the execution of global social media strategy with a view to continuously improving the process of content generation and market interaction. Identify Key Messages, engage & understand Target Audience, communicate this powerfully and build compelling Calls to Action.Produce and curate persuasive and accurate content for social media (Google, Facebook, Twitter, Instagram, YouTube & Vimeo), Websites, Blogs and eBooks.Execute communication strategies for product launches and campaigns, proof-read and create copy for consumer facing materials: leaflets, posters, activation campaigns as well as product packaging and work with global marketing team to contextualize content for local markets.  

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