Chief Marketing Officer (CMO) at a Modern Agricultural Commodity Market

Our organization is incorporated as a modern agricultural commodity market, established under a set of clearly defined rules and regulations, where a wide range of agricultural products, especially the commodities and livestock, will be traded. The market is intended to provide an integrated marketing platform that will allow the conduct of buying and selling of agricultural commodities both in a physical form and through an exchange and even from remote locations through the Internet. The market will bring in improvement in agricultural commodity trading using technology away from the informal market set up.We are recruiting to fill the vacant position below:Job Title: Chief Marketing Officer (CMO)Location: KanoReport to: Managing Director/CEOEmployment Category: Fixed TermJob SummaryThe Chief Marketing Officer (CMO) is responsible for the creation of innovative marketing strategies that will build the business’s brand, leading to increased revenue, awareness, respect, and relevance among the business’s target audience.The CMO is a ground-breaking leader with creative, strategic, and financial acumen coupled with strong business intellect necessary for taking the business to the next level.The CMO should be an experienced marketer who is able to lead and drive branding and marketing efforts in order to increase and build on the business/brand’s growth and awareness targets.Job ResponsibilitiesChampions the design, development, and execution of business strategies for marketing the organization’s products and services.Builds and manages a strong and effective marketing and sales team.Conducts market surveys to identify customer’s needs and monitor the impact of business development activities.Creates, manages and communicates the organization’s brand value.Builds and maintains relationships with customers and ensures customer satisfaction with services delivered by the organization.Manages strategic relationships with key business partners located in Kano and other institutional clients across the country.Oversees marketing campaigns and other business development initiatives.Develop new products and services in line with the organization’s vision and strategy.Review market trends and make appropriate recommendations to enable management take key business decisions (e.g. markets, pricing, and service delivery model).Set objectives, goals and plans for the department.Vets and approves department budgets and expenses.Develops and updates marketing policies, procedures, and processes for the department.Vets and approves all training plans and performance appraisals within the divisionAny other duty of related responsibilities. 

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