Category Manager at Promasidor Nigeria

Promasidor - We are an African company proud of our heritage and totally committed to the continent. We manufacture, market and sell unique brands which bring practicality and pleasure to millions of consumers across Africa.We are recruiting to fill the position below:Job Title: Category ManagerLocation: NigeriaReporting To: Marketing ManagerObjectiveTo develop and execute effective strategies and activity programmes which deliver annual category and brand targets (volume, market share, brand awareness, brand equity, etc.), on budget and on time.ResponsibilitiesCategory strategy & plans:Develop the F&E category strategy within the overall portfolio strategy. Develop, gain approval for and execute annual activity plans across the marketing mix for each brand in the F&E category. Ensure that sampling programmes are in line with the category strategy and supervise their planning & activation. Ensure core/major activities are evaluated and learnings captured for future brand planning.Marketing insight:  Use consumer insight to develop strategies from which the Company can grow its F&E business. Ensure the availability of relevant market information. Monitor and report on brand performance/health in the F&E category, using agreed attributes and format. Support the General Manager – Marketing in determining optimum pricing strategy for F&E brands.Competitor monitoring:Track competitor activities in F&E and related sectors and recommend response strategies to protect and enhance the position of F&E brands. Evaluate market information to report on the performance of F&E brands.Budget:Allocate marketing expenditure across brands and activities within the F&E category. Manage the category marketing budget to ensure execution of agreed programmes and implement corrective actions where required.Results:  Lead the preparation of annual integrated marketing plans for F&E brands, to deliver business targets and agreed goals for all areas of the marketing mix for each brand. Evaluate and report on the effectiveness of F&E category strategies and plans.People development:Lead and develop the capabilities of the F&E brands team.Carries out any assigned food safety jobs by the head of departmentCarries out any other assigned food  jobs by supervisorFinancial scope: Responsible for:Optimising category volumes and marketing contributionAllocation of marketing spend across the F&E brands portfolio. 

Apply at