Brand & Marketing Manager (Foods) at Workforce Management Centre

Workforce Management Centre - Our client, a reputable Food Production company, is currently recruiting suitably qualified candidates to fill the position of Brand & Marketing Manager (Foods).Brand & Marketing Manager (Foods)Job TypeFull Time  QualificationBA/BSc/HND  Experience5 yearsLocation PlateauJob FieldMedia / Advertising / Branding   Sales / Marketing   Location: Jos, PlateauIndustry: Food ProductionReports to: Managing DirectorJob SummaryTo co-ordinate and implement marketing strategies that successfully delivers against strategic objectives of the company and realize all stakeholder ambitions against market opportunity.Ensure achievement of long term sales volume and profit objectives of all product groups with a view to becoming No. 1 in their respective categories.Main FunctionsDevelop and implement marketing strategies and plans for the achievement of profitability objectives of the business in line with Annual Estimates, LTP and other set targets;Develop and lead product and packaging innovation drive to ensure sustenance of viable product portfolios;Execute advertising and promotional programs to ensure increased market share and brand equity;Control and monitor the effective utilization of marketing budget;Formulate and jointly implement sales, pricing and credit policies of the business;Establish effective Pan Nigeria distribution network to ensure achievement of distribution and penetration objectives;Drive production operations to ensure achievement of company targets;Set targets for the product categories and continuously evaluate performance;Monitor competition and commission market research/survey on trade and consumers insights and ensure implementation of appropriate strategies;Analyze and provide executive summaries of all marketing research reports;Specify minimum quality objectives for all brands and ensures compliance;Ensure compliance with all statutory regulations for all brands;Coordinate the Corporate image functions and activities to achieve and sustain a strong corporate brand equity;Maintain regular contact with manufacturers in the industry world-wide to ensure that the company is fully abreast with global marketing developments;Ensure the development and training of managers and staff to sustain a pool of high caliber manpower for the business. 

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