Brand Manager – Spice Line at AACE Foods Processing and Distribution Limited

AACE Foods Processing and Distribution Limited is into food processing, packaging, marketing and distribution of nutritious and tasty products made from the best of West Africa’s fruits, herbs, vegetables and cereals. The main product lines consist of spices, spreads, sauces and complimentary food that excite and satisfy institutional, commercial and retail customers across Nigeria.We are recruiting to fill the position below:Job Title: Brand Manager - Spice LineLocation: OgunPrimary PurposeThe brand manager of AACE Foods spice line will be expected to create an enduring brand message that results in increased sales, brand loyalty with customers, and improved market shares of all its spices.Job DescriptionPlan, develop and direct marketing efforts to increase the value and performance of all of AACE Foods spicesUndertake market survey and customer habit analysis to determine what innovations will attract customer loyalty and result in increased salesGenerate strategies that grow market shares and brand reputation, improve customer experience and drive growth of entire spice lineUnderstand regional markets enough to determine what spice and packaging type will gain market access, acceptability and sustained growthAnalyze the brand and current strategy and highlight areas of weakness or conflicting messageChampion the brand internally, making sure all elements of the company understand the brand and its goalsAssist with product development, pricing and new product launches and developing new business opportunitiesMonitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issuesMaintain brand integrity across all company marketing initiatives and communications and manage portfolio of each productManage the budget for advertising and promotional itemsConduct and report customer and competitor insights analysisPlay a key role in sourcing, buying and manufacturing of the brand’s products and ensuring all aspects of the supply chain align with the brand 

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