Brand Manager at Tropical General Investments (TGI)

Tropical General Investments (TGI) Group is an international investment and holding company with over three decades of experience in building sustainable businesses in fast moving consumer goods (FMCG), agriculture, agro-allied, healthcare, chemicals, real estate and oil and gas in 12 countries including Nigeria, Ghana, Republic of Benin, Morocco, UAE, India, South Africa, China etc. with an over 9,000 multicultural workforce.Job Title:Brand ManagerJob DescriptionResponsibility of Marketing Planning & Execution including leading & implementing Marketing Strategies, Processes & Procedures Execution, Goals/Targets Delivery, Process Controls, People Management, Cross-Functional Support and Coordination, etcIncludes coordination & managerial roles internally, along with external agency & vendor handlingExecuting the Marketing Plans for brands, across RegionsBreaking down the Annual & Quarterly Plans/Initiatives into actionable & detailed activity schedules and calendars followed by proper implementation and controlOwnership & responsibility for excellence for all ATL, BTL & TTL Initiatives as per Marketing & Category Plans.Responsible for market activation programs, consumer promotions and trade interventions initiated by Marketing - with robust control & tracking mechanisms along with metrics to measure effectiveness of the program.Liaise & Coordinate with internal departments (e. g. production, supply chain, sales, research and development) & external partners (e.g. agencies, freelancers, vendors, regulators, certification partners) to deliver successful marketing initiatives across platforms & geographies.Execute Digital & Social Media initiatives.Handle Market Research, Media Planning & Execution for brands, categories & projects assigned.Improve brands’ visibility across evolving POS formats, Modern Trade, Key Accounts, HORECA etc - through innovative designs, developments & activations. Driving excellence in OOH & Ambient Media.Product Management for NPD projects.Developing Associations & Properties across media vehiclesAny other job which may be assigned by the management from time to time. 

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