Brand Manager at Prisdav Consulting

Our client a leading FMCG company in Nigeria is seeking to recruit a qualified candidate to fill the position below:Job Title: Brand ManagerLocation: LagosJob DescriptionThe Brand Manager to look after and expand key brands of the product portfolios.The ideal candidate will in addition to brand management, be responsible for new product development (NPDs).Job SummaryTo investigate, design, and assess new and existing company products.Coordinate all stages of product development, from initial concept art, to finalization and distribution.Assess gaps in the marketplace and find niches to market new products to.Work with market researchers to identify how to reflect a brand's attributes in a new product, ensuring customer value and satisfaction with that product.Key ResponsibilitiesCarry out market research in order to keep up to date with customer trends, as well as trying to predict future trendsDevelop strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brandsAnalyse the success of marketing campaigns and creating reportsSupervise, advertise, product design and other forms of marketing to maintain consistency in brandingMeeting with clients and work with colleagues across multiple departments such as marketing and sales.Manage budgets and a team of junior assistantsOrganise events such as product launches, exhibitions and photo shoots.Work with sales/ trade marketing teams/agenciesUnderstand trends and able to respond to customers’ wishesAny other assigned duty.

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