Brand & Consumers Activator at Adexen Recruitment Agency

Adexen Recruitment Agency - Our client, a multinational food-products manufacturing company that produces dairy products, bottled water, cereals, baby foods and yogurts, is recruiting to fill the position of: Job Title: Brand & Consumers ActivatorJob Reference: 1136Location: LagosIndustry: Food and BeveragesFunction: Commercial & CommunicationJob DescriptionDrive flawless execution of all activations programs in line with the company’s strategy and approved Marketing Plan.Prepare and share report of all activation programs with result and measuring KPIs set prior to each programs.Prepare post activation analysis and activation evaluation with improvement propositions.Work with the departmental team to ensure all promotional investments are properly reviewed and evaluated in line with Return on Investment calculations.Work with the departmental team to recommend winning promotional propositions for the Brand(s), effectively communicating these to consumers and shoppers.Consumer spend reporting and compliance with budget.E-marketing/Digital - manage company’s social media profiles and presence, including Facebook, Twitter, Instagram, Google+ and additional channels that may be deemed relevant.Contribute to Consumer Insights development, understanding the Market and DynamicsParticipate/contribute to the building of short, medium & long term brand strategy, Innovation, Renovation and new product development /launch processesSupport in data analysis of current market trends, market surveys and volume share, pricing and share in shop dataContribute to the recommendation of clear consumers promotional guidelines based on consumers understanding and current market knowledge.Identifying and engaging suitable agencies for activation programsManaging 3rd party agencies for creative assignmentsManaging company’s Internal contacts (Q.A, Procurement, Finance etc) in delivering new products launches & other Innovation initiativesEnsure adherence to all company principles and policies. 

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