Associate Manager – Category Insights at Mondelez International LLC

Mondelez International LLC is a whole new company that has been re-imagined with a single focus in mind: create delicious moments of joy by sharing the world’s favorite brands. Launched on Oct. 1, 2012, and employing around 100,000 people around the world, Mondelez International comprises the global snacking and food brands of the former Kraft Foods Inc.Mondelez International LLC is recruiting to fill the position below: Job Title: Associate Manager – Category InsightsJob Number: 1710903Location: LagosJob DescriptionThe role of the Manager, Category Insights, Nigeria serves to influence the Cadbury Nigeria Ltd top-tier financial business results through delivering inspirational category & brand consumer insights, leading the development of insights based on analytics and to drive Insights into business decision making process and in-market activities and execution across the Cadbury Nigeria Ltd products/brands portfolio.This role also responsible for managing the retail data supplier relationship. There will also be the responsibility of managing customized projects on an ad-hoc basis.The role also ensures that Mondelez’s best practices and world class analytic research programs are put to practice across the country consistently.The incumbent leads the use of syndicated data, regression analysis, forecasting and panel data to develop the plans and activities required to provide timely and insightful consumer and market place information and understanding which can be used as the basis for decisions for the category.ResponsibilitiesProactively identify strategic issues and knowledge gaps within the category pan region and generate hypotheses for validationEnsure that optimal and creative research solutions (including qualitative, quantitative, syndicated and advanced analytics tool), are developed and utilised and that Best Practices methodologies are appliedGuide business decisions by generating powerful insights for category and brand utilising qualitative and quantitative research tools & techniques:Retail market measurementsBrand trackingPurchase dynamics through panel analysisCommunication development and evaluationProduct testsBuilding Innovation ideas and identifying effective launch bundlesIdentifying key business drivers,  effectiveness of marketing investments and pricing analysis through advanced analyticsCategory growth forecastingAccountable for delivering a solid Category Insights plan in collaboration with the regional Insights team (AMEA  Beverages) within the budget, time and resource constraints, aligned with business prioritiesRecommend best practices to AMEA Beverages team to facilitate the integration of country and regional Insights plansProactively participate in key decision making forums to achieve greatest level of influence across the organisation including consensus team meetings.Drive brand equity through strong collaboration with Marketing team to ensure strong consumers value equationCollaborate with regional Insights team to leverage broad consumer knowledge, brand dynamics across markets and analytical tools to effectively drive regional and local business agendaIdentify strong suppliers and develop agency partner relationships: Proactively build and maintain effective agency relationships. Demonstrate negotiation skills and ensure quality deliverables and high ROI from research partners.Maximise value and efficiency of research expenditures and ensure compliance with MondelÄ“z procurement and accounting policies and procedures 

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